Ownership is controlling everything you do, and controlling the production and distribution of the film. Production refers to the creation of the film and the decisions and processes that go into making it. Different types of companies like major studios and production companies are involved in this process. These companies are basically in charge of funding the film, and the making of it. Ownership effects the production of the film; first off, by getting financial support. Independent companies have to rely on money from government organizations, and have to focus on social realism since they are cheaper to produce. Major studios can have a bigger budget, therefor they have to make more money, meaning they'll have to focus more on special effects, and marketing the film.
Media ownership and funding also commands marketing of a product in a fragmented audience. Corporations Partnerships presently need to use "360-degree" marking to connect with watchers on groups including, but not limited to TV, radio, long range informal communication locales, films and banners to sell. Very few organizations, or conglomerates have control over the media. Each smaller organization is controlled by a conglomerate, there are currently 6 that run the world: Disney, Comcast, News Corporation, CBS, Time Warner, and Viacom. These corporations have surrounded us completely with with their multiple forms of media. When an outside company wants to advertise through a conglomerate, they'll use all of their outlets. Due to all the different outlets, the media had to create a way to control, which is mainly done by the 3 biases: Inclusion, Revision, and Omission. For example, with omission, a survey was performed to compare movie reviews between Time Warner and News Corp. When it was time to review the ratings of Time Warner movies the conglomerate actually omitted all the movies they believed would have bad ratings, this resulted in their overall ratings scoring higher, which benefited the company. However, the ratings were not accurate, due to the omission, therefor, misleading to the audience. These conglomerates benefit a lot from their media business. They control what they want to show, how it's promoted, and which outlet they want to put it through; they have major power over the media world. These conglomerates also benefit us tremendously as well. Due to these companies being so important and "big" they have the resources to produce they best quality content they can. If these conglomerates didn't exist, the quality of the media wouldn't be close to what it is today. They have have also created a global community and diversity in the media. On the other hand, there are problems with them as well, such as biases influencing the media, no one being able to hold themselves accountable other than each other, and if one aspect of the conglomerate fails, all of it will suffer. We have to be aware of how much they do and can affect out lives, due how much power they hold. In conclusion, every media message the audience receives is made through of the conglomerates. They control everything: what information you get, where you get it from, and how you perceive it. This can be a bad thing, since what is put out might not be a genuine as it seems, but I think that everyone is used to it now.
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